1. What are cookies?
Cookies are small text files stored in your browser when you visit a website. They help remember preferences, improve navigation, analyze site usage and make certain features work properly.
At The Red Bard Group, cookies are used only for functionality, security, better experience and performance analysis, always with your consent when required.
2. Types of cookies used
| Category | Purpose | Example | Requirement |
| Essential | Allow the basic operation of the site, navigation and security. | Consent preference (local storage) and security. | Required |
| Analytics | Understand how visitors use the portal, which pages they visit, time spent and experience improvements. | Google Analytics, Microsoft Clarity. | Optional |
| Performance | Monitor errors, speed, stability and usage of the site and web radio features. | Loading data, JavaScript errors, interactions. | Optional |
| Marketing | Possible future campaigns or remarketing, when applicable and authorized. | Retargeting, segmented campaigns, radio ads. | Optional |
3. Cookies and technologies we may use
- Essential: keep the site working and remember your consent.
- Google Analytics: measures visitors, traffic sources, most visited pages and general behavior.
- Microsoft Clarity: records visual and behavioral interactions to improve usability, without directly identifying people.
- Preferences: store settings such as your cookie choice.
4. What do we use cookies for?
- Ensure the site works correctly;
- Save preferences, such as cookie acceptance;
- Understand navigation to improve the experience and content;
- Collect performance metrics and web radio usage;
- Improve communication with the fan community.
5. How is consent handled?
When you open the site, a banner lets you accept all, reject or customize your preferences. No Google Analytics or Microsoft Clarity script is loaded before you authorize it. Your decision is stored in your browser.
You can change your choice at any time using the “Manage cookies” button in the site footer and on this page. When you withdraw consent, analytics cookies are removed.
6. Privacy policy
We collect personal data only when you provide it voluntarily, such as your email in the portal newsletter or when you contact us.
The purpose is to send releases, universe news and answer requests. Data is handled confidentially and is not sold or shared for purposes unrelated to this one.
You may request access, correction, deletion or update of your data by emailing contato@theredbardgroup.com.
7. Storage and duration
Essential data is stored only for as long as necessary. Analytics cookies remain for periods defined by the services used, such as Google Analytics and Clarity.
You can remove cookies directly in your browser, but this may affect the functionality and experience of the site.
8. User rights
Under the Brazilian General Data Protection Law (LGPD), you have the right to:
- Confirm the existence of data processing;
- Access your personal data;
- Correct incomplete or inaccurate data;
- Request deletion of data;
- Withdraw consent for data processing;
- Request information about data sharing.
9. Contact
For questions about cookies, privacy or data use:
10. Policy updates
This policy may be updated periodically to reflect legal, technical or business changes. The latest version will always be available on this page.
Last updated: October 12, 2026.